Sound familiar?

"I don't know where to start thinking, so I end up stuck"

Too vague to act on

"I asked ChatGPT, but the conversation just ended. I forgot it the next day"

Thoughts don't stick

"I feel like I've worried about this before, but I'm starting from scratch again"

Thinking doesn't accumulate

01

FreeUnlimited, as often as you like

Know the axis behind your decisions

Answer 48 questions and your values come back ranked. The result is one of 12 animal types, combined with a phrase drawn from the value you ranked first.

48 questions, about 15 minutes

Just answer as you actually are. Nothing is saved if you stop partway, so take it when you have a quiet moment.

12 types x 48 phrases

There are 12 animal types. A phrase from your top value is added to it, giving you a name such as "The Ambitious Turtle".

Your top 5 values and history

You see your five strongest values and how they break down. Retake it as often as you like; past results stay.

What the result tells you

Past the type name there are five pieces written for you. Below is part of what the "The Ambitious Leopard" type gets.

  • Your strengths e.g. "Sustained effort and diligence toward achieving goals"
  • Hints for growth e.g. "Let go of perfectionism and focus on enjoying the process"
  • Handling stress How stress builds up for you specifically, and how to let it out
  • How you decide Your habits when choosing, and the trap you tend to fall into
  • Blind spots with people What happens between you and others that you cannot see yourself

Each of the 12 types gets its own.

The 12 animal types

Leopard

Leopard

Self Growth and Understanding

Rabbit

Rabbit

Challenge and Adventure

Peacock

Peacock

Beauty and Creativity

Turtle

Turtle

Health and Stability

Dog

Dog

Relationships and Community

Lion

Lion

Morality and Ethics

Bear

Bear

Authority and Fame

Bee

Bee

Contribution and Social Engagement

Elephant

Elephant

Faith and Spirituality

Cat

Cat

Joy and Pleasure

Owl

Owl

Rationality and Reality

Ox

Ox

Love and Emotion

02

FreeFirst person free

Compatibility turns your differences into something you can read

It looks at how the two of you fit at the level of values. Compatibility comes back as one of 5 labels: "Destined!?", "Perfect match", "Great vibes", "Room to grow", "Extra spicy".

A difference stops being something to blame

Every reading includes a translation guide. It renders the way they put things into the way you would, so the same moment lands differently.

A familiar scene you can laugh at

AI replays a moment where the two of you tend to miss each other as a short script. The conversation starts from "that is exactly us".

Partner/Spouse, Friend, Family, Work — the tone follows the relationship

The same two people need different things read to them as partners and as colleagues. The relationship you pick changes how the reading is written.

A reading might look like this

Pair nameAmbition and Adventure

Same destination, different vehicle.

A familiar scene

The Ambitious TurtleI just want the room booked first

The Adventurous RabbitDoesn't planning it all take the fun out?

— Split the roles and both strengths get to work.

And also

  • What pulls you together: the values you share
  • A translation guide: their words, in yours
  • What to try together, and what to avoid

All that is shared with them is your type name and the shape of your values. Your conversations and your me book stay yours.

How compatibility works

03

FreeFirst chapter free

Your thinking, built up over time.

it's me is an app that moves your thinking forward through AI dialogue
and saves your perspective as chapters in your "me book."

Dialogue example

You

I want to start a side project, but I don't know where to begin...

AI

What made you start thinking about a side project? Is it about income, skills, or something else?

You

I'm worried about the future with just my current job... but I don't really have anything specific I want to do

AI

Before "what you want to do," is there anything in your current skills or experience that could provide value to others?

...as the dialogue continues...

Chapter summary

Before a side project, know your market value

The real source of anxiety about "not knowing what to do" is "not knowing what I'm capable of." Start by taking inventory of your current skills and testing small.

Action: Create a skills inventory list

Your organized perspective is saved as a "chapter" in me book.
Review it anytime, continue the conversation, and update it.

How me book works

Come back when you need to think.

it's me isn't an everyday app.
It's a place to return to when you want to move your thinking forward.

When starting to think

When things are vague and you need to find a direction for your question

While making progress

When assumptions or constraints change and you need to update your perspective

When you're stuck

Reorganize what's blocking you and what's missing

When you reach a milestone

Organize what you've learned and where to go next

User Stories

"I was thinking about changing jobs, but through AI dialogue I realized 'I actually wanted to feel growth in my current environment.' I saved it as a chapter, so when I waver, I can look back and stay on track."

28 years old, Office worker

"I wanted to start a side project but didn't know where to begin. The dialogue helped organize my thinking, and I started with taking inventory of my current skills."

34 years old, Engineer

"Looking back at a chapter from 3 months ago, I was surprised to see how I was thinking back then. The feeling of thoughts accumulating over time is something no other app offers."

25 years old, Freelancer

Make thinking more enjoyable.

It's okay to start vague. Just try talking to it.

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